The Body Project look & feel
Everything you need to represent Body Project consistently — the wordmark, colour palette, typefaces and imagery. Grab the assets below or copy any value straight from this page.
The wordmark
The Body Project wordmark is a single-colour vector that inherits its colour from its surroundings. Give it room to breathe and keep clear space around it equal to the height of the “B”.
Do
- Use ink on light backgrounds and cream on dark.
- Keep generous clear space around it.
- Scale proportionally — the SVG is resolution-independent.
Don't
- Recolour it outside the palette or add effects.
- Stretch, rotate or crowd the mark.
- Place it on a busy photo without a backing panel.
Palette
A warm neutral base of creams and sand, grounded in near-black ink, with lime as the signature call-to-action accent. Click any swatch to copy its hex.
Typefaces
Two families do all the work: an elegant high-contrast serif for display headlines, and a clean grotesque for everything else.
Aa
Your body is your greatest project
ABCDEFGHIJKLM abcdefghijklm 1234567890
Used for headlines and statements. A free stand-in for Argent CF — swap in the Adobe Fonts kit to use the exact brand serif.
Aa
Here, you'll find the tools to become consistent, confident and in tune with your body.
ABCDEFGHIJKLM abcdefghijklm 1234567890
Used for body copy, navigation, buttons and UI. Regular, medium and semibold weights.
Photography
Natural light, real movement, calm tones. Photography should feel warm and unforced — bodies in motion rather than posed, with plenty of negative space.
